I am sports industry professional with seven years of experience in broadcasting, communications, media relations, digital marketing, and game presentation as a member of front offices, athletic departments, and production crews. I’ve worked in communications, sports information, and marketing for two professional soccer teams, served as a play-by-play broadcaster for eight different colleges, and worked over 100 live events as a graphics producer.
American University, Associate Director of Athletics Communications: January 2025 –Present
Serve as the Sports Information Director and primary contact for AU volleyball, men’s soccer, wrestling, and women’s lacrosse.
Manage each team’s section of the AUEagles website, publicizing all team and player information, including bios, statistics, schedules, news archives, and record books.
Write game notes, previews, and recaps before and after all competitions under a deadline, telling the story of the team objectively while maintaining a positive narrative.
Unearth compelling feature stories by building relationships with players and coaches, conducting interviews and building content pieces around creative writing.
Run team social media accounts: planning and creating content throughout overlapping seasons, establishing an authentic tone, and capitalizing on opportunities to capture significant moments in an unpredictable business.
Act as the live statistician at all home events as either a caller or inputter, using Genius, StatCrew, and Presto.
Foster relationships with local media members to further publicize AU Athletics in the competitive D.C. area.
Lead all credentialing for home events, ensuring necessary space, materials, and hospitality are prepared for media members.
As necessary, provide photography and videography at team practices and games.
Graphics Producer, Synthesis Multimedia Productions: May 2018-Present
Created real-time live to air graphics using Livebook GFX for high school sports in the DMV area and ESPN’s Paradise Jam NCAA basketball tournament in the U.S. Virgin Islands (2021, 2022, 2023, 2024).
Enhanced visual storytelling through creative direction and technical expertise.
Hartford Athletic, Marketing and Communications Manager: February 2022-January 2025
Directed media relations, managing all press communications, including press releases, game notes, media guides, match previews and recaps, ensuring timely and accurate delivery to media outlets.
Lead copywriting efforts for all digital platforms: email marketing campaigns via Mailchimp and Sendgrid, social media captions, app notifications, web copy.
Wrote stories on players and coaches that create a vivid and emotional picture for fans, such as “My Story,” a feature series on the career of Hartford Athletic players.
Produced match day run-of-show script to ensure seamless event flow, directing staff and coordinating all logistics to enhance fan experience.
Operated video board and LED field boards on game days using MotionRocket’s Launch Pad program, ensuring all partnership needs were fulfilled and replays were shown in a timely manner.
Managed content creation through an organized calendar for digital platforms, including website, social media, app content, and emails.
Oversaw media operations on game days, managing press box operations, distributing team statistics, credentialing, and producing post-game reports.
Developed strategic communication plans for events, including team training sessions and fan interaction opportunities, supporting overall organizational goals.
Tracked social media, website, and app metrics and provided performance reports, driving data-informed improvements to communication strategies.
Loudoun United, Marketing Coordinator and Public Address Announcer: September 2019- February 2021
Organized and promoted community events, driving increased fan engagement and brand awareness.
Managed press communications and game day operations, including running press conferences and coordinating with media outlets for interviews.
Served as the public address announcer for all home games, leading game day operations and sponsor promotions.
Education: Ursinus College, 2015-2019
Bachelor of Arts in Media and Communications, minor in psychology
Four-year varsity letterman in baseball
Secretary, Alpha Phi Epsilon fraternity
Sports Editor, The Grizzly (student newspaper)
Skills
Technical and Digital:
Adobe Creative Suite, WordPress, Sidearm, Stat Crew, Genius, Presto, Livebook GFX, MotionRocket, Mailchimp, Hootsuite, FanThreeSixty, HubSpot, HTML
Core Competencies:
Sports Information, Media Relations, Content Creation, Social Media Strategy, Live Event Operations, Email Marketing, Analytics & Reporting, Project Management
Mark LeDuc 